B2B-Marketing
Component code / course code: IM-19.1
Semester: winter / summer
ECTS credits: 3
Lecture hours per week (SWS): 2
Lecturer: Prof. Dr. Rath
Prerequisites:
The prerequisite is school English at the upper secondary level.
Qualification objectives:
tudents should be able to use the English language in a subject- and profession-related manner in an international context, acquire a good knowledge of business and economic terminology, deal with selected business tasks in English and be able to discuss English-language specialist texts. To enable students to use English effectively and efficiently in a professional context and to express themselves clearly, fluently and in a structured way, even on complex issues.
The aim is to train the four basic language skills (listening, reading comprehension, speaking and writing) in businessrelated contexts. The focus is on understanding and applying specialised economic texts / selected extracts from the trade press and economic textbooks in English.
Course contents:
- Development of specialised vocabulary related to the course of study
- Preparation of company descriptions
- Understanding and describing business processes and systems
- Reading and interpretation of annual and financial reports
- Understanding and writing selected business correspondence
- Oral presentation on economic topics
- Conducting a telephone call/video conference in English
- Participation in meetings/video conferences in English language
- nternational marketing, financing, customer service, management styles and practices, and business process relations.
Teaching format (e.g. online/in person lecture/Seminar/Lab etc.): Seminar-based teaching, exercises, group work, business game, task-based learning
Examination type: oral examination
