Business Simulation
Component code / course code: IM-27.1
Semester: winter / summer
ECTS credits: 5
Lecture hours per week (SWS): 4
Lecturer: Prof. Dr. Weilepp
Prerequisites:
Basic knowledge of all business management sub-disciplines (marketing, organisation, financing, internal and external accounting, etc.) is required.
Qualification objectives:
The students experience the interconnectedness of a fictitious company - especially the conflicting goals that the management of a company has to manage in day-to-day business.
They recognise the advantages and disadvantages of teamwork and have to represent their decisions as a team.
They learn to make decisions under uncertainty and with incomplete information under time pressure.
The business management tools learnt in the course are applied and used to prepare decisions.
Course contents:
- corporate goals and strategies
- Strategic marketing: market and competition analysis, market entry strategies, marketing mix, product life cycles
- R & D: technology, ecology, value analysis
- Procurement/warehousing: Optimal order quantity
- Production: (dis)investment, make-or-buy decision, capacity utilisation and rationalisation planning
- Personnel: personnel planning, qualification, productivity, absenteeism, fluctuation
- Accounting/controlling: cost type, cost centre, cost unit accounting, incremental contribution margin accounting, financial planning
Teaching format (e.g. online/in person lecture/Seminar/Lab etc.): Business game, coaching by lecturers, interim presentations
Examination type: project work
