Corporate Management in Construction and Real Estate Industry
Component code / course code: BI-31.1
Semester: winter / summer
ECTS credits: 5
Lecture hours per week (SWS): 4
Lecturer: Prof. Kollmann
Language: German / Winter
Prerequisites:
For the basic understanding of business management and strategic management, knowledge from Module 6 "General Business Administration", Module 15 "Marketing" and Module 16 "Human Resources and Organisation" is required
Qualification objectives:
The students know the basics of corporate governance and strategic management. They are familiar with business decision-making processes with a focus on strategic, company-shaping (organisational) and operational planning and control. They have the ability to apply these to the construction industry using practical examples. The students know the tools that are used in the practice of the companies and have developed an understanding of the strategic management and corporate management of construction and real estate companies. The course creates a business understanding in the management of companies in the construction and real estate industry and their strategic orientation. For this purpose, students are presented with appropriate tools in the form of practiceoriented recommendations for action in order to ensure the successful implementation of a wide range of solutions in practice. In the different areas of corporate controlling, internal corporate organisation, human resources management and strategic management, the most diverse points in corporate management are dealt with in a practice-oriented manner and appropriate solution options and strategic action alternatives for companies from the construction and real estate industry are shown using practical examples. The students recognise internal company problems and develop an understanding of
sustainable and economic company management
Course contents:
- Operational Corporate Governance and Strategic Management
- Fundamentals of strategic planning
- Environmental and business analysis
- Further forecasting and analysis methods (portfolio analysis, SWOT analysis, life cycle analysis, etc.)
- Strategy development, implementation and strategic control
- Balanced Scorecard
- Enterprise organisations
- Corporate Controlling
- Human Resources Management
Teaching format (e.g. online/in person lecture/Seminar/Lab etc.): Lectures, exercises, group work
Examination type: project work
