Design Thinking, Strategisches Management, Business Planning
Component code / course code: IM-26.1
Semester: winter / summer
ECTS credits: 8
Lecture hours per week (SWS): 6
Lecturer: Prof. Dr. Weilepp
Language: German / English
Prerequisites:
Basic knowledge of all business management sub-disciplines (marketing, organisation, financing, internal and external accounting, etc.) is required
Qualification objectives:
Starting from a problem ("Design Challenge"), the students should learn to develop a business idea adapted to customer needs in a structured way (with the help of the newly learned technique "Design Thinking").
In a guided process, they then learn about the individual elements of a business plan (business idea, team, market entry strategy, business system, risk analysis, financial planning, etc.) and work these out step by step for their business idea.
At the end of the course, the students present and defend the business plan in front of an external jury.
In this very applied module, the links between the sub-disciplines of business administration, which are usually taught independently of each other, are to be recognised and understood. In addition, presentation and argumentation skills (final presentation, elevator pitch) are to be strengthened.
Course contents:
- Introduction to the creativity technique "Design Thinking
- Introduction of the basic elements of a business plan
- Basic concepts of strategic managemen
Teaching format (e.g. online/in person lecture/Seminar/Lab etc.): lectures, design thinking workshops, group work on individual sections of the business plan with interim presentations and discussions, final presentation to jury
Examination type: project work
