Digital Business Models
Semester: summer
ECTS credits: 3
Lecture hours per week (SWS):
Lecturer:
Course Language: English
Prerequisites:
The content of the event is very closely coordinated with the course “Methods of Business Model Development”. The same prerequisites, therefore, apply, in particular, a good understanding of business models as well as the approaches to and possibilities of digitalization.
Qualification objectives:
The students get to know the specific characteristics and peculiarities of digital business models. Particular focus is placed on the functionality of digital platforms. Using specific examples, the students analyze and evaluate digital business models. They will learn to assess which digitalization approaches can be used successfully. They can understand how these business models work and place them in the context of the energy industry. They recognize the extent to which the current regulatory framework restricts possible business models and can make suggestions for improvement. In case studies, the students independently develop digital business models in the energy industry and present them to their fellow students in a structured manner.
Course contents:
- Requirement for new business models in the energy industry through digitalization and sector coupling.
- Properties and functionality of digital platforms, especially the network effects.
- Analysis, discussion, and assessment of the success of new business models from established and new players. In particular, business models based on the optimized control of consumption, generation, and storage, e.g. in smart homes, smart grids, and electromobility are considered.
- Presentation of new business models with the Business Model Canvases
Teaching format (e.g. online/in person lecture/Seminar/Lab etc.): In person lecture
Examination type: Student research paper
